Out of the Box! – Style & Architecture Brand Experiences between Pop-Up and Flagship

Product Description


Editors: R. Klanten, K. Bolhöfer, S. Ehmann
Release Date: September 2011
Format: 24 × 30 cm
Features: 288 Pages, full color, hardcover
Language: English
ISBN: 978-3-89955-374-1

About This Book

From temporary pop-up shops to flagship stores and all manner of novel concepts in between, this book is a collection of cutting-edge brand presentations and retail spaces. The inspiring range of solutions is especially useful for companies and brands that are being forced by the strong influence of e-commerce and the digital realm to explore new approaches for boosting brand image and sales. In short, Out of the Box! presents a compelling range of innovative ways for brands to present themselves and sell their products, offering their discerning, internet-minded customers unforgettable experiences on an emotional level.